Finding a Good Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you desire that website to bring in profits, it has to be written extremely well. Unless you're good at copywriting already it's a good idea to employ someone qualified to create the text on your site. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to compose the text yourself. Naturally, not all copywriters are created equal. Some are crazily talented. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. The following are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the copywriter doesn't have his or her own website, how will they help you put up yours? Look at the copy on their site as well. If it is riddled with mistakes this is a terrible sign.
Do you respond well while you read the text on the copywriter's website? This involves more than merely noticing grammar and syntax errors. Does the copy make you feel any type of emotional response? Does the web site copy make you like click reference the writer? Does it make you feel like you desire to discover more about the writer and keep reading? Does the website copy make you feel like you want to hire that person instantly? Does it make you want to run for the hills? Does the copy make you angry? These are all very important responses and they merit your attention.
Carry out your background research on the copywriter. Try to look for reviews on online forums and unbiased web sites. It's very likely that the only reviews you will come across on the writer's website are going to be glowing. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. You should also ask the writer for a few references. See to it that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is important to actually browse through any samples given to you by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the web site. This is especially important when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing reads like a revamped Wikipedia article, you better find another copywriter.
There area number of ways to find out whether or not a copywriter is worthy of hiring. It's vital to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.